Home | Purfecting Cat Cafes

GETTING MORE PURR-FECT

Cat cafes are so popular in Beijing,

that second-generation cafes are emerging,

a sign of increasing professionalism in the industry.

Follow our story as we investigate the origins and

impacts of the trend.

00:00 / 01:04

The New

Fun

Cat cafes are replacing shopping and movie theatre for couples and girlfriends. We identify why so many Chinese are hooked to cat cafes and the possible impacts of such a new social trend.

02

The First

Cafes

An independent cat-cafe owner describes her motivations and challenges of running the establishment - how she struggles to break even with rising rent while keeping it inexpensive for customers.

We investigate, however, the welfare of the cats in her cafe.

Discover More

03

Getting

Better

Responsible fun. Sustainable cat-petting. As the industry matures, business owners are taking steps for a healthier, smarter environment for both cats and customers.

Explore Here

GETTING MORE PURR-FECT

Cat cafes are so popular in Beijing,

that second-generation cafes are emerging,

a sign of increasing professionalism in the industry.

Follow our story as we investigate the origins and

impacts of the trend.

The New

Fun

01

02

The First

Cafes

03

Getting

Better

@catcafepurrveyor

Never Miss a Thread

Find Us On

@catpurrveyors

GETTING MORE PURR-FECT

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Cat cafes are so popular in Beijing,

that second-generation cafes are emerging,

a sign of increasing professionalism in the industry.

Follow our story as we investigate the origins and

impacts of the trend.

The New

Fun

01

02

The First

Cafes

03

Getting

Better

@catcafepurrveyor

Never Miss a Thread

Find Us On

@catpurrveyors